Nigerians Ranked Most Addictive Social Media Users: Social media has become an integral part of our lives, especially during the COVID-19 pandemic. People worldwide use various platforms to connect, communicate, entertain, and inform themselves. But how much time do we spend on social media? And how does Nigeria compare to other African countries regarding social media usage?
Nigerians Ranked Most Addictive Social Media Users
The Global Trends of Social Media Usage
According to a recent report, the average internet user spends 2 hours and 26 minutes daily on social media platforms. This is a significant amount of time, considering there are only 24 hours a day. However, this global average masks some regional variations and changes over time.
The report reveals that there has been a rise of about 12% of people since 2020 who say they have not been using social media platforms as much as they used to. This could be due to the saturation of the market, the fatigue of the users, or the emergence of other forms of online entertainment.
The report also shows that the time spent on social media platforms has fluctuated over the past five years. Between 2014 and 2018, the average time spent on networks increased by almost 40 minutes. The pandemic occurred in 2020 while roughly half of the world’s population was in lockdown, caused the numbers to plateau. The lockdowns boosted social media engagement, but the effect was not lasting. The global average in 2021 is what it was three years ago if we exclude the Middle East and Africa region.
The African Exception: Nigeria Leads the Way
While the rest of the world seems to have reached a plateau or a decline in social media usage, Africa is an exception. The report states that African countries spend the most time on social media, with Nigeria being the most addicted nation in the continent.
Nigerians reportedly spend an astonishing 3 hours and 42 minutes on social networks daily. This is more than an hour above the global average and more than any other African country. The next on the list are South Africa and Ghana, with 3 hours and 37 minutes and 3 hours and 20 minutes per user, respectively.
Other African countries covered by the report include Kenya, Egypt, and Morocco, with 3 hours and 08 minutes, 2 hours and 57 minutes, and 2 hours and 31 minutes per user, respectively.
The report also reveals that WhatsApp is Africa’s most used social network, while Facebook tops the global records.
Why Nigeria is So Hooked on Social Media
The question that arises from these findings is why Nigeria is so hooked on social media. What factors drive Nigerians to spend so much time on these platforms?
One possible explanation is the demographic factor. Nigeria has a large and young population, with more than half of its 211 million people under 25. Young people tend to be more active and engaged on social media than older generations, using it for various purposes, such as education, entertainment, socialization, and activism.
Another possible explanation is the economic factor. Nigeria is a developing country with a low GDP per capita and a high unemployment rate. Social media allows Nigerians to access information, opportunities, and services they might not otherwise have. It also provides them a platform to showcase their talents, skills, and creativity and earn income from various online activities.
A third possible explanation is the cultural factor. Nigeria is a diverse and vibrant with over 250 ethnic groups and languages. Social media allows Nigerians to express their identity, values, and opinions and to connect with people who share their interests and backgrounds. It also enables them to participate in the country’s social and political discourse and influence the public agenda.
The Implications of Nigerians Ranked Most Addictive Social Media Users
Nigeria’s social media addiction has both positive and negative implications for the country and its people. On the one hand, social media can be a powerful tool for development, empowerment, and innovation. It can help Nigerians to access education, health, and financial services, to create and share content, to network and collaborate, and to raise awareness and mobilize for social causes.
On the other hand, social media can also pose some risks and challenges for Nigeria. It can expose Nigerians to misinformation, cybercrime, and online harassment. It can also distract them from other productive and meaningful activities, and affect their mental and physical health. Moreover, it can create social and political polarization, and fuel conflicts and violence.
Therefore, Nigeria needs to find a balance between the benefits and the costs of social media usage. It needs to promote digital literacy, online safety, and ethical behavior among its citizens. It also needs to regulate and monitor the social media platforms, and ensure that they respect the rights and interests of the Nigerian people.
Social media is a phenomenon that has transformed the world in the 21st century. It has changed the way we communicate, learn, work, and play. It has also created new opportunities and challenges for individuals, communities, and nations.
Nigeria is a country that has embraced social media with passion and enthusiasm. It has become the most addicted social media nation in Africa, and one of the most active and engaged in the world. This has implications for its development, democracy, and culture.
Nigeria should be proud of its social media achievements, but also aware of its social media responsibilities. It should use social media as a force for good, and not for evil. It should use social media to enhance its potential, and not to undermine its progress. It should use social media to unite its people, and not to divide them.